Research
& Analysis
At Wake Media, we are advocates of evaluation and can provide in-depth research, analysis and reporting for our maritime clients.
The foundation of any marketing or communications strategy is research, to help you understand your customers and how to communicate with them. Data is valuable and we can help you to harness its power and unlock the potential of your brand by transforming your approach.
“Wake Media provides a comprehensive list of services for any maritime-based organisation looking to increase their exposure within the industry.”
Wake Media Client
Case study
Indepth competitor analysis for a maritime business
News
Thetius and Wake Media sign strategic marketing partnership
News
The Ship Newbuild Calendar – your gateway to maritime intelligence
Reliable, impactful research & analysis
Effective research and analysis is at the core of what we offer. From competitor analysis to reports, we can help you elevate your brand and drive measurable results.
Turning data into strategic advantage
Research underpins every successful marketing and campaign strategy. We can help you understand your customers, competitors and market by turning your data into actions.
Competitor Analysis
A cornerstone of any effective marketing strategy, we help you clearly differentiate from competitors, sharpen your positioning and increase brand visibility through insight-led messaging, consistent execution and targeted activity across the channels that matter to most audiences.
Industry Trend Reports
With access to a trusted network of research specialists and partners to deliver in-depth studies and analysis, providing the insight needed to inform strategy, support decision making and guide product development.
Share Of Voice & Insight Reports
By benchmarking communications output against competitors, we identify gaps, opportunities and strengths, this provides a clear insight to refine positioning and strengthen your communications strategy across key channels.
Digital Media Benchmarking
We help you to make informed strategic decisions using up-to-date digital media benchmarks. This builds an understanding of customer behaviour which increases website traffic and supports effective marketing planning.
Sentiment Analysis
With sentiment analysis, we help you track trends in customer commentary and media coverage, this provides a clear understanding of brand perception and how it evolves over time.
Brand Strength Analysis
Let’s work together to benchmark your brand against competitors, uncover the reasons behind the results and develop a clear strategy to drive future growth and strengthen your position.