Strategy built
on insight
Specialist media relations, messaging and content strategy for the global marine, offshore and energy sectors
Building a brand begins with an understanding of purpose, so our approach to strategy is to start with a discovery of your business. We develop effective strategies that deliver results for all sizes of company, from startups to global powerhouses.
“Wake go above and beyond on media buying, planning, strategy and design.”
Mark Warner
Global Client Marketing Director, Lloyd’s Register
Blog
The essential guide to marketing strategy for maritime businesses
Case study
Website SEO strategy and content creation
Case study
Positioning decarbonisation thought leaders
Case study
Creating visibility for a newly rebranded market leader
Brand strategy
Your brand truly resides in the customer experience, so we work to understand your customers’ needs so we can help you tell a story that they can believe in.
Clarity for stronger marketing decisions
We deliver insight-led strategy supported by benchmarking and analysis, this helps you to understand competitors, measure performance and make more confident marketing decisions.
Competitive Positioning Assessment
Evaluation of your marketing footprint versus key competitors is a vital measure and we recommend a periodic benchmarking exercise, including media share of voice and website keyword analyses, to identify gaps and goals.
Marketing Strategy
At Wake Media, we understand that it is important to champion a clear, considered marketing strategy that is built on understanding who you’re speaking to, what you need to say and where it matters the most. By aligning these three elements, it enables us to bring focus and intent to your marketing activity and planning.
Digital Strategy
In this ever-evolving world of digital, we use the most current technology and proven techniques to identify where your customers are online, how to understand their behaviour and how to engage them more effectively through the use of targeted and data driven marketing strategies.
Communications Strategy
Our deep knowledge of maritime media, supported by expert communications strategists and writers, enables us to develop compelling campaigns that engage the right audiences and help you achieve clear objectives with clarity.
Crisis Communications
Partnering with specialist agencies, we help you prepare for, monitor and manage communications across a wide range of crisis scenarios – protecting reputation, maintaining confidence and supporting clear, timely decision-making.
Targeting, Positioning & Differentiation
We work with you to develop a customer-driven strategy that clearly defines your audience segments, identifies where to reach them and shapes messaging that resonates and drives engagement.
Go-to-market strategy
A new product or service launch demands a detailed marketing plan. We take a methodical approach to channel selection and asset development, ensuring messaging is clear, consistent and positioned to deliver a successful launch.
Persona Development
A deep understanding of your customers and key stakeholders underpins every effective marketing strategy. We help you develop detailed persona profiles that guide content creation, messaging and communications planning.
Customer Journey Mapping
We define and map customer journeys to shape the experience you want to deliver – identifying how to segment audiences, when and where to engage them and which tactics to use to build loyalty over time.