iNTEGRATED
B2B MARKETING
Marketing in the maritime industry requires a deep understanding of complex audiences, long sales cycles and highly technical solutions.
Our integrated approach brings together campaign strategy, account-based marketing, demand generation, lead nurturing and retention — all designed to reach the right decision-makers at the right time. Whether you’re launching a new product, expanding into new markets or accelerating growth, we create marketing activity that aligns with your business objectives and drives results.
“I have received great support from the Wake team, they have been really quick with our requests, providing ideas and suggestions that ultimately improved the results of each campaign.”
Marketing & Communications Manager
Wärtsilä Shaft Line Solutions
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Strategic maritime marketing that elevates your brand
Marketing is central to what we do. We deliver end-to-end maritime marketing by planning and executing campaigns that increase visibility, strengthen your position and drive successful results.
Integrated campaigns to reach and retain
We develop integrated marketing strategies built around the right channels and campaigns in order to reach and retain your customers. By combining planning, execution and optimisation it can deliver consistent measurable results.
Campaign Planning & Management
Successful campaigns start with clear objectives and audience insight. We plan and deliver multi-channel campaigns that cut through complexity, combining strategy, creative and optimisation with landing pages, conversion improvements and performance reporting to ensure execution and results.
Media Relations & Monitoring
Our account-based marketing specialists target high-value maritime accounts using SEO, PPC, content, programmatic and automation. We identify priority accounts, tailor messaging and align sales and marketing to deliver timely engagement, clear insight and measurable account-level ROI.
Demand Generation
Demand generation requires a joined-up approach. We design strategies that combine customer journeys, digital experience, content and data to attract, capture and convert demand, using multi-channel acquisition, performance optimisation and the right marketing technology to drive sustained growth.
Lead Nurturing
Long sales cycles demand consistent, relevant communication. We help nurture prospects from first touch to conversion through structured email workflows, behaviour-based messaging and multi-stage content funnels, supported by lead scoring, segmentation and conversion optimisation to move opportunities forward efficiently.
Channel Marketing
Strong channel relationships are essential in maritime B2B. We help you enable and support partners with the right content, campaigns and tools, improving alignment, accelerating growth and tracking performance through structured reporting and insight.
Event Marketing
We combine creative, strategy and event expertise to ensure your presence at maritime industry events stands out and drives engagement. From exhibition design and pre-event campaigns to on-site content, social activation and post-event reporting, we maximise impact before, during and after every event.
Customer Retention Strategy
Often overlooked, an effective customer retention strategy is essential to long-term business success. We help you understand your levels of customer loyalty, identify drivers of satisfaction and develop practical strategies that strengthen relationships and support sustainable growth.