Discover the Power of Momentum
Complete Maritime Marketing Services
A specialist maritime marketing, communications and media partner for shipping, offshore, energy, marine technology and logistics brands that need sharper visibility and measurable progress.
We plan, activate, optimise and report across strategy, PR, advertising, creative, digital experience, SEO, AI, content, events and performance marketing, turning activity into commercial momentum.
01. Position clearly
02. Reach the right market
03. Create useful demand
04. Measure momentum
Why Wake Media
Built for specialist maritime growth
Wake Media combines sector intelligence, marketing strategy, creative thinking, digital delivery and media relationships to help maritime brands move from good intentions to measurable progress.
Maritime-first expertise
Shipping, offshore, marine technology, logistics and energy market knowledge, backed by publisher relationships, events intelligence and technical understanding.
Strategy through activation
From positioning and messaging to media buying, content, digital journeys, AI-enabled workflows and performance reporting.
Measurable delivery
Campaign dashboards, search visibility, lead quality and reporting built around outcomes commercial teams actually use.
Connected sector network
Specialist media, events, influencers, analysts and maritime partners connected around the right audiences.
Service pillars
Explore the right route
Eight connected services for maritime brands that need to build awareness, shape reputation, generate demand and improve marketing performance.
Strategy
From strategy to reality
Build a sharper maritime marketing strategy before budget is committed.
Align commercial objectives, buyer priorities, positioning and route-to-market activity so every channel has a clear job to do.
Brand positioning
Define what makes the business credible, distinctive and relevant in a specialist maritime market.
Messaging frameworks
Turn technical detail into clear messages for buyers, partners, journalists and internal teams.
Customer journey mapping
Map how target audiences move from awareness to shortlist, enquiry and commercial conversation.
Campaign strategy
Set campaign objectives, audience segments, channel roles and measurement before activation begins.
Market opportunity reviews
Identify where the brand can compete, grow share of voice or enter a new segment with confidence.
Channel planning
Choose the right balance of PR, paid media, content, events, search, social and direct engagement.
Advertising
End to end media planning
Plan, buy and optimise media that reaches the right maritime audiences.
Turn spend into measurable visibility, engagement and demand across trade media, LinkedIn, search and specialist digital channels.
Media planning & buying
Plan placements around audience quality, context, timing, frequency and measurable response.
Trade media advertising
Use specialist maritime publications and platforms to reach technical and commercial decision-makers.
Programmatic advertising
Extend targeted reach with digital placements that complement maritime trade media activity.
LinkedIn advertising
Reach defined job roles, companies and market segments with paid social campaigns that can be measured.
PPC campaigns
Capture active search demand around products, services, solutions and market needs.
Campaign reporting
Track delivery, engagement and learnings so media spend can be optimised over time.
Creative
Inspire and create desire
Create distinctive assets and campaign ideas that help your brand stand out.
Bring strategy to life through visual identity, campaign creative, sales collateral and content assets built for technical B2B maritime audiences.
Creative concepts
Develop campaign ideas that translate technical value into memorable audience-facing propositions.
Campaign artwork
Create consistent campaign assets for paid media, trade press, social, web and sales enablement.
Brand identity
Sharpen visual systems, tone and messaging so the brand feels credible, confident and recognisable.
Sales collateral
Equip commercial teams with clear, persuasive tools for meetings, launches, events and follow-up.
Digital assets
Design digital-first assets for landing pages, social, email, webinars, video and advertising.
Exhibition graphics
Create stands, banners and event materials that make complex propositions easy to grasp quickly.
Advisory route
Not sure where to start?
Tell us your commercial priority and we will shape the right mix of services, channels and activity.
Communications & PR
Get your message heard
Strengthen visibility, reputation and authority through specialist communications.
Share your story with clarity and confidence through PR, thought leadership, content, media relationships and reputation-building activity.
Public relations
Build visibility and credibility through targeted stories, announcements, interviews and media campaigns.
Media relations
Connect with the right editors, journalists and publications across the maritime media landscape.
Thought leadership
Turn expertise into viewpoints, articles and content that support authority and market relevance.
Strategic messaging
Create messages that hold together across PR, sales, campaigns, leadership and internal communication.
Social media
Plan and manage social activity that supports reputation, content distribution and audience engagement.
Crisis communications
Prepare practical messaging and response routes for sensitive, high-pressure or fast-moving issues.
Digital and media engine
The future is now
Wake Media’s digital department brings paid, owned and earned activity together into one performance-minded engine.
We connect maritime media planning, search, web journeys, analytics, content, automation, video, podcasts, webinars and AI readiness so campaigns can be planned, activated, optimised and reported with confidence.
- Paid media
- LinkedIn advertising
- Programmatic
- PPC
- SEO/SEM
- Website strategy
- Landing pages
- Analytics and reporting
- Audience development
- Marketing automation
- Video
- Podcasts
- Webinars
- AI readiness and workflows
- Performance optimisation
01 Strategy
Search, media and journey planning
Map audiences, channels, search demand and conversion paths before budget is committed.
02 Activation
Campaigns across specialist channels
Deliver LinkedIn, programmatic, PPC, trade media, webinars, podcasts, video and landing-page activity.
03 Optimisation
Performance improvement loops
Use analytics, audience data, creative learning and channel insight to improve activity while campaigns run.
04 Reporting
Commercially useful dashboards
Report visibility, engagement, search signals, content performance and follow-up opportunities clearly.
Research
Balancing science and emotion
Use sector insight to make smarter marketing, messaging and investment decisions.
Understand your market, competitors, audiences, channels and reputation signals so activity is driven by evidence rather than assumption.
Share of voice
Measure visibility against competitors across media, search, social and key market conversations.
Competitor analysis
Understand competitor positioning, channel activity and messaging opportunities.
Audience research
Clarify who matters, what they care about and how they prefer to consume information.
Market mapping
Map sectors, accounts, influencers, publications and events to inform better go-to-market planning.
Media intelligence
Track editorial priorities, publication opportunities and industry narratives that affect reputation.
Performance insight
Use campaign and website data to improve decisions, budget allocation and next-step planning.
Events & Engagement
We know the events landscape
Use maritime events strategically to build relationships, visibility and commercial momentum.
Identify, prioritise and activate the right exhibitions, conferences, webinars and partner moments so attendance, sponsorship and content work harder.
Event strategy
Prioritise the events, audiences and formats that can create the strongest business value.
Speaker positioning
Shape speaker themes, abstracts and profiles so subject matter experts are easier to place.
Sponsorship planning
Assess sponsorship opportunities around audience quality, visibility, activation and follow-up value.
Event research
Compare event options, audiences and competitor presence before committing time or budget.
Webinars
Plan and promote webinars that create useful content, audience data and sales follow-up opportunities.
Post-event reporting
Capture what worked, what was learned and where follow-up should focus after an event.
Training
Strengthen your team
Equip people with the knowledge and confidence to improve marketing and communications capability.
Build internal capability with practical training, workshops and advisory support tailored to maritime marketers, sales teams and spokespeople.
Marketing workshops
Give teams practical planning frameworks they can apply to campaigns, launches and content programmes.
Media training
Help spokespeople handle interviews, messaging and technical topics with clarity and confidence.
Social media training
Build confidence around channel roles, content planning, engagement and measurement.
AI training
Show teams where AI can support research, content and reporting while keeping human judgement in control.
Messaging workshops
Align teams around the messages, proof points and language that make the proposition clearer.
Campaign planning
Help internal teams plan campaigns with clear objectives, roles, content needs and performance measures.
How we work
From insight to measurable momentum
Wake Media gives maritime marketing teams a clear route from planning to action, with enough structure to stay accountable and enough flexibility to move with the market.
01
Understand
Clarify the market, audience, proposition, competitors, channels and commercial priorities.
02
Plan
Shape the right mix of strategy, communications, media, digital, content, events and measurement.
03
Activate
Deliver campaigns, content, PR, media buying, digital activity and event engagement with practical control.
04
Optimise
Report clearly, learn quickly and improve activity around performance, reputation and commercial momentum.
Proof of value
Designed for decisions, not decoration
Wake Media supports maritime organisations that need sector knowledge, useful marketing and evidence they can take back to sales, leadership and technical teams.
Sector knowledge
Maritime-first expertise
Marketing shaped for shipping, offshore, energy, marine technology and logistics audiences.
Media ecosystem
Publisher and partner relationships
Specialist media, event and industry relationships used to improve relevance and timing.
Event intelligence
Maritime Calendar knowledge
Event, sponsorship and engagement planning informed by the sector’s real calendar.
Reporting
Campaign learning clients can use
Clear performance reporting that helps teams explain progress and decide what to do next.
Build momentum
Ready to build your maritime marketing plan?
Tell us what you are trying to achieve and we’ll help shape the right route forward across strategy, communications, advertising, creative, digital, events and performance reporting.