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Maritime Marketing Strategy & Brand Positioning Services

← What We Do

Insight-led strategy to help maritime, offshore and energy brands grow with clarity, direction and impact.

Building a strong maritime brand starts with understanding your purpose, your audience and your position in the market. At Wake Media, we develop strategic frameworks that help organisations — from emerging innovators to global leaders — communicate more clearly, compete more effectively and grow with confidence.

Our strategy team blends sector insight, market research, creative thinking and commercial understanding to shape strategies that drive measurable outcomes. Whether you are defining your brand, entering a new market or launching a product, we help you build a strategic foundation that supports sustainable growth.

Maritime Strategy Services

Brand Strategy

Your brand isn’t just a logo or colour palette — it’s the experience your audience has with you. We dig deep into your purpose, positioning and value to create a brand that resonates with your customers. This includes:

– Brand discovery and foundations
– Purpose, vision and values
– Brand story and narrative
– Visual identity guidance
– Brand architecture and naming support

As a result, you gain a brand strategy rooted in customer insight and aligned with your long-term commercial goals.

Marketing Strategy Development

We develop marketing strategies that clarify who you’re targeting, what you need to say and how and where to reach your audience. This structured approach gives purpose to your plan and direction to your campaigns. Our support includes:

– Integrated marketing strategy
– Channel planning and prioritisation
– Campaign structure and messaging
– KPI and measurement frameworks
– Annual or quarterly planning

As a result, your marketing becomes more focused, consistent and effective across all channels.
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Digital Strategy

Digital is evolving quickly, and maritime audiences are spending more time online than ever before. We build digital strategies that combine data, insight and best practice to help you connect with customers and drive performance. This includes:

– Digital audit and performance analysis
– Digital channel strategy (SEO, PPC, social, email)
– Website performance and UX recommendations
– Digital content planning
– Measurement and optimisation frameworks

As a result, your digital activity becomes more targeted, measurable and aligned with user needs.

Communications Strategy

Clear communication builds trust. We develop communications strategies that align your messaging, strengthen your reputation and support your PR, internal comms and media efforts. Our approach includes:

– Comms audits and assessment
– Message frameworks and narrative development
– Media and stakeholder planning
– Campaign communications strategy
– Integration with PR, content and digital

As a result, your communications become more coherent, impactful and aligned with business goals.
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Crisis Communications Strategy

In high-pressure situations, clarity and preparation are essential. We work with specialist partners to help you plan, prepare and manage your communications during crises. Our support includes:

– Crisis scenario planning
– Crisis communication protocols
– Holding statements and rapid messaging
– Stakeholder mapping and guidance
– Post-crisis evaluation

As a result, you can respond quickly, confidently and responsibly across global markets.

Competitive Positioning & Market Assessment

Understanding your competitive landscape helps you identify risks, opportunities and gaps. We analyse your marketing footprint and compare it with key competitors to highlight where you can lead. This includes:

– Market scanning and industry analysis
– Competitor messaging evaluation
– Share-of-voice and media tracking
– Website and keyword benchmarking
– Recommendations for improvement

As a result, you gain a clear understanding of where you stand and how to shape your strategy.
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Go-To-Market Strategy

Launching a new product or service requires a precise and proactive approach. We build GTM strategies that ensure your solution lands effectively and reaches the right audience. This includes:

– GTM planning and timeline development
– Channel selection and campaign structure
– Launch messaging and content planning
– Sales enablement support
– Campaign reporting and optimisation

As a result, your launch becomes more targeted, coordinated and commercially successful.

Targeting, Positioning & Differentiation

Understanding where you play — and how you stand out — is vital. We help you define audience segments, identify key differentiators and shape positioning that is credible, competitive and compelling. This includes:

– Audience segmentation
– Positioning workshops
– Differentiation and value mapping
– Market fit analysis
– Messaging foundations

As a result, your brand becomes more relevant and better differentiated in maritime’s competitive landscape.
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Persona Development

A strong strategy starts with understanding your audiences. We create detailed persona profiles that guide your content, campaigns and communications. Our process includes:

– Stakeholder research and interviews
– Persona profiles and motivations
– Buying journey mapping
– Audience needs, challenges and triggers
– Content and channel alignment

As a result, your marketing and communications become more relevant, targeted and customer-centric.

Ready to Strengthen Your Strategy?

Let’s develop insight-led strategy that brings clarity, direction and commercial impact to your brand.

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Maritime Strategy FAQs
What is a maritime marketing strategy?

A maritime marketing strategy defines how your brand communicates, competes and grows within the marine, offshore and energy sectors. It includes audience targeting, positioning, messaging and channel planning.

How do you develop a strategy for maritime brands?

We use sector insight, market analysis, stakeholder interviews and structured workshops to build strategies aligned with your commercial goals.

Do you offer strategy support for product launches?

Yes — our go-to-market strategies help you plan launches, define messaging, select channels and build campaigns that reach your audience effectively.

What businesses do you work with?

We support start-ups, scale-ups, established maritime innovators and global industry leaders across shipping, offshore energy, ports, engineering and digital solutions.

Case Studies