
Research & Analysis
Balancing science and emotion to harness the power of data
The foundation of any marketing or campaign strategy is research; it holds the key to understanding your customers and how to communicate with them. Data is valuable and we can help you harness its power to unlock the potential of your brand and transform your approach.
From analysis of your media spend and digital footprint to conducting surveys and focus groups, work with us to deepen your knowledge and improve customer experience.
Market Research & Campaign Performance
Competitor Analysis
A cornerstone of any marketing strategy, we can help you to understand how to differentiate from your competitors and increase brand visibility.
Industry Trend Reports
We have a network of research specialists and partners to produce in-depth studies and analyses to support your strategy and product development.
Share of Voice & Insight Reports
By benchmarking your communications output versus your competitors, you’ll uncover valuable insights to fuel your communications strategy.
Digital Media Benchmarking
We’ll help you to make strategic decisions based on up-to-date digital media benchmarks, to understand customer behaviour, drive website traffic and support marketing planning.
Sentiment analysis
With sentiment analysis, you can monitor trends in customer commentary and media coverage to understand how your brand is perceived by the world.
Brand strength analysis
Let’s work together to find out how strong your brand is compared to competitors, so we can explore the why and develop a strategy to take your brand forward.
Customer Research
Underpinning any marketing strategy is an understanding of customers and we specialise in B2B customer research, satisfaction surveys, perception surveys, NPS, and social research.
Maritime Data and Research
We partner with maritime specialists BRL Consultants to provide Ship Newbuild Data – comprehensive data and analysis of the global shipbuilding orderbook – for a competitive annual subscription.
Case Studies
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Lloyd’s Register’s Comprehensive Video Coverage at SMM Hamburg
Wake Media partnered with Lloyd’s Register to produce a compelling video series at SMM Hamburg, capturing key…
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Case Study: Sea Asia 2025 with Location-Based Programmatic Advertising
At Sea Asia 2025, Wake Media delivered a hyper-targeted programmatic campaign using geo-fencing to reach maritime professionals—driving…
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Bringing History to Life with AI – Wake Media’s AI Avatar for WinGD
WinGD, a leader in marine power, faced an exciting challenge: to create a lifelike AI avatar of…