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SEO & SEM Services for Maritime & Marine Industries

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Maritime SEO & SEM That Drives Visibility, Leads and Commercial Growth

Wake Media helps maritime, offshore and energy brands get found by the right audiences — from shipowners and ports to OEMs and technology buyers.

Whether you need to increase organic visibility, improve search rankings, or generate more qualified leads through paid search, our SEO and SEM services give you a measurable competitive edge.

Why SEO & SEM Matter in Maritime B2B Marketing

Digital behaviour is evolving across the maritime sector. Procurement teams now research suppliers online long before they speak to sales.
Strong search visibility ensures your brand appears at the right time — when decision-makers are actively looking for solutions, technologies or partners.

  • With the right SEO and SEM strategy, you can:
  • – Increase search visibility for high-intent maritime keywords
  • – Reach buyers early in long sales cycles
  • – Generate qualified website traffic from global maritime audiences
  • – Compete with larger brands through targeted PPC and niche SEO
  • – Support product launches, brand repositioning and market expansion

    Search is now one of the most cost-effective channels for generating maritime leads.

Our Maritime SEO Services

Keyword Strategy & Search Intent Mapping

  • We identify how maritime audiences search for your products and services, including:
  • – Sector-specific keyword clusters (e.g., “marine engine monitoring systems”, “port optimisation software”)
  • – Competitor keyword research
  • – Long-tail commercial intent terms
  • – International search trends across shipping, offshore and energy

This ensures your content aligns with real buyer intent.

Technical SEO & Website Health

  • Search engines rank websites based on structure, performance and stability. We improve:
  • – Site speed & Core Web Vitals
  • – Crawlability & indexation
  • – URL structure & internal linking
  • – Schema markup & rich results eligibility
  • – On-page SEO and metadata
  • – Image optimisation
  • – Navigation and UX
  • – Mobile performance

Technical SEO is foundational for long-term growth.

On-Page SEO & Content Optimisation

  • We optimise your pages to improve rankings across maritime keyword categories:
  • – Landing page optimisation
  • – Keyword-balanced copywriting
  • – Heading hierarchy
  • – Maritime-relevant terminology
  • – Calls-to-action and conversion points
  • – Content restructuring for AEO (AI search)

Every page becomes clearer, more discoverable and more engaging.

Paid search SEO Content Strategy & Production 

  • Our maritime content team creates SEO content that builds authority and supports your commercial positioning:
  • – Articles, blogs and guides
  • – Product and service landing pages
  • – Thought-leadership
  • – Industry-led insight content (IMO, Class, decarbonisation, digitalisation, ports, offshore wind etc.)

This content attracts engaged, relevant traffic and strengthens your organic footprint.

Our Maritime SEM / PPC Services

Paid Search Strategy

  • We build paid search strategies designed for high-value B2B buyer journeys:
  • – Maritime-specific keyword targeting
  • – Competitor targeting
  • – Campaign structuring for efficiency
  • – Landing page alignment

Paid search captures demand precisely when it exists.

Google Ads Management

  • Our team manages full PPC execution:
  • – Campaign build & optimisation
  • – Bid strategies
  • – Ad copy creation & testing
  • – Audience targeting
  • – Performance tracking & reporting
  • – Keyword refinement
  • – Negative keyword management

We focus on driving quality conversions — not wasted spend.

Landing Page Optimisation for PPC

  • PPC performance relies on strong landing pages. We optimise:
  • – Messaging & value propositions
  • – UX and layout
  • – CTA structure
  • – Form design & friction reduction
  • – Lead capture workflows

This improves Quality Score and lowers cost-per-click.

Integrated SEO + PPC Approach

  • The true value comes from combining organic and paid search:
  • – SEO builds long-term authority
  • – PPC captures immediate demand
  • – Shared insights improve performance across both channels

This blended approach is ideal for maritime businesses with global reach or complex services.

What Makes Our Maritime SEO & SEM Different?

Wake Media is not a generalist agency.
We specialise exclusively in maritime, marine, offshore and energy.

  • Our differentiators:
    • Deep understanding of sector terminology
    • Knowledge of maritime buyers and procurement behaviour
    • Insights from hundreds of campaigns across global shipping
    • Ability to target very niche B2B audiences
    • Experience working with shipyards, ports, OEMs, class societies and tech providers
    • Integration with your wider PR, digital and creative strategy
    • Proven results through data-led optimisation

This makes our SEO and SEM highly targeted, efficient and commercially relevant.

Start Improving Your Maritime Search Visibility

Whether you’re looking to increase organic rankings, expand into new markets or drive more qualified leads, our SEO and SEM experts can help.

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Maritime SEO & SEM FAQs
How long does SEO take in the maritime industry?

Typically 3–6 months for ranking improvements, depending on competitiveness and website health.

How much should we spend on PPC?

Budgets vary, but maritime PPC is often £1,000–£5,000/month, depending on goals and regional targeting.

Can you work with internal marketing teams?

Absolutely. We collaborate with client-side teams, product managers and sales stakeholders.

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