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Media Relations & Monitoring for Maritime, Offshore & Energy Brands

← What We Do

Increase your share of voice, secure meaningful editorial coverage and stay ahead of industry narratives.

Media relations is at the heart of effective maritime communications. With a fast-moving news cycle and a close-knit network of trade publishers, journalists and editors, brands need a specialist partner who understands the stories that matter — and how to shape them.

At Wake Media, we help maritime, offshore and energy businesses build strong relationships with the media, secure high-quality coverage and monitor their visibility across global publications. Through proactive pitching, timely insights and detailed analysis, we position your brand at the centre of industry conversation.

How We Deliver Maritime Media Relations

We combine deep sector knowledge with established media connections to uncover opportunities for interviews, features, commentary and editorial placements. Our team monitors the news landscape daily, identifying timely angles that align with your expertise and commercial goals.

Our media relations and monitoring services include:

Media Relations Capabilities

– Targeted pitching to maritime, offshore and energy journalists
– Development of timely story angles and media narratives
– Interview coordination and briefing
– Editorial support for features, profiles and commentary
– Press office support and reactive media engagement
– Media database management and outreach strategy

Media Monitoring Capabilities

– Real-time media mentions tracking
– Competitor monitoring and benchmarking
– Monthly coverage reporting and analysis
– Share of voice, sentiment and message pull-through measurement
– Insights into publication trends and emerging industry topics

As a result, we help maritime brands build consistent visibility, strengthen industry credibility and understand how they are positioned against competitors.

Read our case study to find out how we helped a maritime company enhance brand awareness in the trade media.

Why Maritime Brands Choose Wake Media

The maritime media landscape is unique — specialist, technical and highly relationship-driven. Our long-standing connections with journalists, editors and publishers enable us to secure coverage that aligns with your messaging and elevates your experts.

We understand:

  • – What journalists are looking for
  • – Which stories gain traction
  • – How industry narratives are evolving
  • – Where your brand can lead the discussion

This insight allows us to turn your news, knowledge and expertise into stories that resonate.

Looking to Increase Your Media Visibility?

Let’s develop a media relations and monitoring strategy that raises your profile and strengthens your voice across the maritime industry.

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Media Relations & Monitoring FAQs
How does media relations work in the maritime industry?

Maritime media relations involve building relationships with journalists, identifying relevant stories, pitching timely angles and securing coverage across sector publications. It’s a mix of proactive outreach and reactive engagement based on industry developments.

Can you secure interviews and editorials for our experts?

Yes. We regularly coordinate interviews, opinion pieces, Q&As and feature contributions with leading maritime publications. We also prepare spokespeople with briefing notes and key messages.

Do you monitor our competitors as well as our own coverage?

Absolutely. Competitor benchmarking is an essential part of our monitoring process. It helps you understand your share of voice, identify gaps and spot new opportunities.

What tools do you use for media monitoring?

We typically provide monthly reporting, but we can also supply weekly or campaign-specific updates depending on your requirements.

Case Studies

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