Looking back at our media buying in 2023 and 2024, a few things stand out. Some channels took off, others got more efficient, and a shift in strategy led to better results. Here’s a quick look at the biggest changes.
More Clicks, Less Spend
Our web campaigns delivered 220% more clicks while reducing cost per click (CPC) by 57.8%. More people engaged, and we paid less to reach them.
EDMs and newsletters were the biggest win. Clicks shot up 486%, and CPC dropped by 69%. More e-blasts played a big role, proving that direct communication works when done right.
A Smarter Approach to Programmatic
We ran fewer programmatic campaigns but saw better engagement. Click-through rates (CTR) went up 24.4%, even though impressions and clicks dropped. This shift towards targeted audiences meant fewer but more relevant interactions.
Quality Over Quantity
One noticeable change? A higher CPM (cost per thousand impressions). But that’s not a bad thing. It suggests we bought better-quality placements, reaching the right people in the right places.
Looking Ahead
This year wasn’t just about spending. It was about spending smarter. The results show that focused campaigns, better targeting, and quality placements make a difference. As we plan for next year, the goal is simple: keep the momentum, refine our approach, and make every penny count.
Ready to Make Your Marketing Work Smarter?
2025 is the time to fine-tune your strategy. Smarter spending, sharper targeting, and better engagement aren’t just goals – they’re what drive real results!
Whether optimising your media buying, refining your messaging, or reaching the right people at the right time, small changes can make a big impact.
📩 Get in touch at info@wake-media.co.uk to see how we can help you get more from your marketing in 2025.