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Maritime Research & Analysis Services for Marine, Offshore & Energy Brands

← What We Do

Balancing Insight, Data and Sector Expertise to Strengthen Your Strategy

Effective marketing starts with understanding. As specialists in maritime research and analysis, we help brands unlock the intelligence behind customer behaviour, market dynamics, competitor activity and digital performance.

Data is only powerful when it leads to decisions — so we turn complex insight into clear, actionable recommendations. Whether you’re evaluating brand strength, assessing industry trends, benchmarking media performance or exploring customer sentiment, our research gives you the clarity and confidence to act.

From digital audits and share-of-voice reviews to full customer research programmes, we provide the foundation your brand needs to plan, grow and outperform.

Our Maritime Research & Analysis Services

Competitor Analysis & Benchmarking

Understand how your brand compares and where the opportunities lie. We analyse messaging, digital presence, media activity and market visibility to help you differentiate and strengthen your position.

Includes:
– Competitor profiles
– Brand and tone-of-voice comparison
– Digital footprint analysis
– Share of visibility across channels
– Strengths, weaknesses and strategic recommendations

Industry Trend Reports

With access to sector specialists and research partners, we produce detailed maritime trend reports and market insight studies to guide product development, strategy and long-term planning.

Includes:
– Market trend analysis
– Emerging technology insights
– Industry landscape reviews
– Forecasting and opportunity mapping

Share of Voice & Insight Reporting

Benchmark your communications output against key competitors to understand where you stand — and where you should focus your efforts.

Includes:
– PR activity tracking
– Media presence mapping
– Share of voice analysis
– Content and messaging review
– Insight-led recommendations

Digital Media Benchmarking & Performance Analysis

Using the latest tools and techniques, we analyse your digital footprint to highlight where customers engage, what drives traffic and where improvements can be made.

Includes:
– Website performance & visibility
– SEO and keyword benchmarking
– Paid media and channel review
– Competitor digital performance
– Actionable optimisation insights

Sentiment & Perception Analysis

Monitor how your brand is perceived across media, social and industry channels. We track positive and negative trends, brand mentions and thematic patterns to enhance your reputation strategy.

Includes:
– Sentiment mapping
– Media coverage analysis
– Social listening
– Brand perception insights

Brand Strength Analysis

We evaluate how strong your brand is in comparison to your competitors — visually, verbally and strategically. This helps pinpoint where branding, messaging or positioning needs refinement.

Includes:
– Brand identity evaluation
– Messaging assessment
– Market positioning review
– Audience perception insights

Customer Research & Insight Development

Every strong marketing strategy begins with an understanding of your customers. We specialise in maritime B2B research, including satisfaction studies, perception surveys and NPS programmes.

Includes:
– Customer surveys & interviews
– Stakeholder consultations
– Satisfaction & perception analysis
– NPS scoring & insight reports
– Journey mapping

Maritime Data & Shipbuilding Intelligence

In partnership with maritime specialists BRL Consultants, we provide Ship Newbuild Data — a comprehensive analysis of the global shipbuilding orderbook, available through an annual subscription.

Includes:
– Live shipbuilding orderbook
– Global newbuild trends
– Market segmentation & forecasting
– Commercial insight support

Why Maritime Brands Trust Wake Media for Research & Analysis

– Deep understanding of the maritime, offshore and energy markets
– A blend of quantitative and qualitative research methods
– Actionable recommendations, not just data
– Insight that connects directly to marketing, digital and brand strategy
– Strong network of maritime data partners
– Transparent reporting and meaningful interpretation

Ready to Use Insight to Strengthen Your Marketing?

Let’s unlock the data and analysis that will shape your next strategy and drive measurable results.

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Research & Analysis FAQs
What are maritime research and analysis services?

They help marine, offshore and energy brands understand market trends, competitors, audiences and digital performance to support stronger marketing and business decisions.

What types of research do you offer?

We provide competitor analysis, industry trend reports, share-of-voice insights, customer research, digital benchmarking, sentiment analysis and brand strength evaluation.

Can you benchmark our competitors?

Yes — we compare your digital presence, messaging, SEO visibility, PR activity, branding and market positioning against competitors.

Do you offer customer research for B2B maritime companies?

Absolutely. We provide surveys, interviews, NPS programmes, stakeholder consultations and perception studies tailored to complex maritime audiences.

Do you provide market insight reports?

Yes. We analyse industry trends, market changes and technology developments to create tailored insight reports for strategy and planning.

Can you audit our digital performance?

Yes — including website, SEO, content, UX, social activity, paid media and competitor performance.

Case Studies

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