
Maritime Advertising & Media Planning Services
Data-driven maritime advertising reaching the right audiences, the right channels, at the right time.
Marketing in maritime is unique — long sales cycles, niche decision-makers, and global buyers with extremely specific needs. That’s why our advertising approach blends sector insight, media expertise and data-driven targeting to deliver campaigns that actually get noticed.
We help marine, offshore and energy brands plan, execute and optimise advertising that drives visibility, engagement and high-quality leads.
Maritime Advertising Services
Campaign Management
We help you get the most value from your advertising spend through targeted campaign planning, testing and optimisation. Our approach includes:
- – Audience and channel identification
- – A/B and multivariate ad testing
- – Landing page performance reviews
- – Ongoing data-driven optimisation
As a result, every campaign evolves to increase performance and deliver stronger ROI.
Trade Media Advertising
Our deep knowledge of maritime and offshore media makes us leaders in navigating publishers, platforms and opportunities across the sector. We support:
- – Media planning and recommendation
- – Editorial integrations and advertorials
- – Print and digital placements
- – Contract negotiation and reporting
This ensures your brand reaches the right audiences across trusted industry publications.
Programmatic Advertising
We use programmatic technology to deliver ads with precision and scale. This includes:
- – 1st-party data onboarding
- – Audience, contextual and behavioural targeting
- – Location-based targeting
- – Real-time optimisation
Your ads reach the most relevant maritime decision-makers wherever they are online.
Social Media Advertising
We plan and deliver strategic paid social campaigns that boost visibility and generate high-quality leads. Platforms include:
- – LinkedIn (ideal for B2B maritime decision-makers)
- – X (Twitter)
- – Facebook & Instagram (for wider consumer-facing or recruitment-focused campaigns)
We optimise creative, messaging and targeting to drive meaningful engagement.
PPC (Google Ads)
We build innovative, data-driven PPC campaigns that capture your message and drive measurable results. Support includes:
- – Keyword strategy
- – Ad creation and testing
- – Landing page optimisation
- – Bid and budget management
Perfect for brands looking to increase search visibility and generate actionable leads.
Retargeting Campaigns
Retargeting helps you stay front of mind with people who have already interacted with your brand. We help you:
- – Re-engage high-intent website visitors
- – Improve conversion rates
- – Build multi-step nurturing journeys
This makes every touchpoint more valuable and moves prospects closer to enquiry.
Geotargeted Campaigns
Ideal for trade shows, events or region-specific launches, our geotargeting approach:
- – Targets event attendees in real time
- – Activates campaigns around ports, venues or regions
- – Increases conversions where customers are most likely to engage
Perfect for SMM Hamburg, Sea Asia, Nor-Shipping and other global maritime events.
Sponsorship Opportunities
We help you identify, evaluate and secure sponsorships that align with your business goals, including:
- – Event sponsorships
- – Content sponsorship
- – Media partnerships
- – Campaign bundles with publishers
This ensures you invest in opportunities that deliver genuine value.
Want to maximise your advertising impact?
Let’s build a maritime advertising strategy that reaches the right audiences and delivers measurable results.
Case Studies
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Website SEO Strategy and Content Creation
Find out how the Wake Media team worked with a client to improve its marine website’s SEO…
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Lloyd’s Register’s Comprehensive Video Coverage at SMM Hamburg
Wake Media partnered with Lloyd’s Register to produce a compelling video series at SMM Hamburg, capturing key…
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Case Study: Sea Asia 2025 with Location-Based Programmatic Advertising
At Sea Asia 2025, Wake Media delivered a hyper-targeted programmatic campaign using geo-fencing to reach maritime professionals—driving…