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Brand Strategy That Moves You Forward

← What We Do

Unlock the potential of your brand with insight-led strategy for maritime, offshore and energy markets

Building a brand begins with an understanding of purpose, so our approach to strategy is to start with a discovery of your business. We develop effective strategies that deliver results for all sizes of company, from startups to global powerhouses. 

Strategy

Brand Strategy 

Your brand truly resides in the customer experience, so we work to understand your customers’ needs so we can help you tell a story that they can believe in. 

Marketing Strategy 

We champion a clear and well-considered marketing strategy based on who you’re talking to, what you need to say and where it needs to be said, giving purpose to your plan. 

Digital Strategy 

In the ever-evolving world of digital, we use the latest tech and proven techniques to understand where your customers are online and how to engage them.  

Communications Strategy 

Our deep knowledge of maritime media and expert communications strategists and writers create inspiring campaigns that help you achieve your communications goals.  

Crisis Communications 

Partnering with specialist agencies, we can help you prepare, monitor and manage your communications under a variety of crisis scenarios. 

Targeting, positioning & differentiation 

We’ll work with you to develop a customer-driven strategy, defining the segments in your audience, where to reach them and how to appeal to them. 

Go-to-market strategy 

A new product or service launch requires a detailed marketing plan and we apply a methodical approach to channel selection and can help develop the assets and messaging needed to achieve a successful landing. 

Competitive positioning assessment 

Evaluation of your marketing footprint versus key competitors is a vital measure and we recommend a periodic benchmarking exercise, including media share of voice and website keyword analyses, to identify gaps and goals. 

Persona development 

Underpinning any marketing strategy is a deep understanding of your customers and the key stakeholders within and around them. We’ll help you create a detailed persona profile to guide your content creation and communications strategy. 

Case Studies