Marketing Maturity Score – Unlock Your Maritime Business Growth

Discover Your Marketing Maturity Score

How strong is your marketing strategy?

The Wake Media Marketing Health Check is a free tool designed to assess the strength and maturity of your marketing strategy. It helps you uncover how well your current activities support your business goals — and delivers a clear Marketing Maturity Score (out of 100) to show where you stand today.

We created the Wake Media Marketing Health Check to give maritime marketers a quick, data-driven snapshot of their current performance. Once completed, you’ll receive your Marketing Maturity Score — along with tailored recommendations from our specialists to help you strengthen strategy, visibility, and impact.

Get Your Marketing Maturity Score in 5 Minutes

Take Wake Media’s Marketing Health Check to find out how your marketing measures up. Receive your Marketing Maturity Score (out of 100), benchmarked against industry best practice, with expert recommendations to improve performance, visibility, and ROI.

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Strategy

Which of the following best describes your marketing strategy and how it aligns with your business goals?

How clear and consistent are your brand’s key messages and positioning in the market?

What are your main marketing objectives for the next 12–24 months?

What challenges currently limit your ability to achieve those goals?

Communications

How regularly do you communicate with your target audiences (e.g. press releases, newsletters, social posts)?

How visible is your organisation in trade media and industry press?

How would you describe your current media and communications approach?

Which channels or tactics have worked best for you in recent months?

Advertising

Which advertising channels do you currently use? (Tick all that apply)

Trade media

Paid social (LinkedIn, Meta, etc..)

Programmatic display

PPC (Google Ads)

Outdoor/print

How confident are you in measuring ROI from your advertising?

What are your primary advertising objectives (e.g. awareness, lead generation, conversions)?

What do you see as your biggest advertising challenge?

Events

How often does your organisation participate in or host events?

How do you currently measure the success or ROI of your events?

Which events or platforms are most valuable to your organisation?

How do you currently leverage events for relationship building and content creation?

Branding, Creative & Design

Do you have a defined and current set of brand guidelines or creative framework?

How regularly do you review and update your creative content and marketing materials?

How would you describe your current visual and brand identity? 

What type of creative or content support would most help you improve your marketing performance?

Digital & MarTech

Which digital services are currently active within your organisation? (Tick all that apply)

Digital Strategy, Audit & Activation

Martech / CRM / Automation

Website Development & Management

Search Engine Optimisation (SEO)

How would you rate your overall digital maturity?

What digital tools, platforms or systems are you currently using (e.g. CMS, CRM, Analytics, Automation)?

What are your digital priorities or upcoming projects for the next 12 months?

Research & Analysis

Do you benchmark your brand visibility or Share of Voice (SOV) against competitors?

Research – Data Confidence (Quant)

What data sources do you currently use to track marketing performance (e.g. Google Analytics, CRM, media monitoring)? 

What insights or reporting capabilities do you wish you had?

Training & Development

How confident is your marketing team in delivering across key areas (digital, content, events, advertising, analytics)?

Have you invested in any marketing or communications training recently?

Which training areas would benefit your team most? (Tick or list)

Communications & PR

Digital Advertising

SEO & Web Performance

CRM & Automation

Content Creation

Strategy & Planning

Media & Interview Skills

Events & Engagement

Any other notes or areas of development you’d like to explore?

Next Steps

When are you likely to make changes or invest in marketing activities?  Select approximate date

Do you have a defined marketing budget or investment range? (Optional)

Anything else you’d like to share about your marketing goals, challenges or ambitions?

Confident in your Marketing Plans?

If you’ve already assessed your marketing output and feel positive about the strength of your strategy, here are some alternative services you might like to consider:

Digital Marketing / SEO Audit

Benchmark your website and digital footprint against competitors and expose opportunities to gain more organic traffic, leverage keyword gaps and improve the user experience.

Content Workshop

Overhaul your messaging strategy and develop a robust content plan to support your communications goals.

Media Training and Coaching

Sharpen the presentation and media skills of your key spokespeople to maximise speaking and interview opportunities.

Case Studies

Case Study: Wake Media support for Marketing in Maritime at SMM Hamburg

Stand graphics, an exhibitor brochure, and event materials for SMI at APM, delivering enhanced brand presence
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Case Study: Creating a Confident UK Pavilion Presence at APM

Stand graphics, an exhibitor brochure, and event materials for SMI at APM, delivering enhanced brand presence
Read more
Website SEO Strategy and Content Creation

Find out how the Wake Media team worked with a client to improve its marine website’s SEO…
Read more